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by Footwear News
If the Shoe Fits: A Timberland Company Case Study

Company: The Timberland Company was founded in 1933 by the Swartz family and was officially named Timberland in 1978.

Sears aims at the younger set

For years Sears Canada Inc. has trumpeted its mainstream Jessica and Nevada in-house clothing lines, building a following of older customers but failing to stir a buzz among a younger set or bolster its apparel ...

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